Brand
Everything you need to write about Vorx or put our mark on something. Take what you need — no permission required, and no form to fill in.
The logo
The full logo comes in two lockups — different artwork, not the same file recoloured — so pick whichever matches your background. The icon alone is for avatars and favicons, wherever the wordmark would be unreadable. The standard logo drops the tagline, for headers, favicon-adjacent lockups and anywhere the strapline would be too small to read.
Full logo on light background
The mark, wordmark and tagline together, on light backgrounds
Full logo on dark backgrounds
The mark, wordmark and tagline together, on dark backgrounds
Icon, animated
The mark assembling itself — for loading states and anywhere a little motion earns its place
The name
One word, capital V, lowercase rest. Never VORX, never Vor-X, never all caps in running text.
- VORX
- Vor-X
- vorx
- VorX
Clearspace and don'ts
Leave clear space around the mark equal to the height of the V. Nothing else sits inside it.
Don't flatten the gradient
Two stops, flame into pink, is the mark. A single-colour fill is a different logo.
Don't re-type the wordmark
Use the file. Setting "Vorx" in your own typeface gets the spacing and the weight wrong.
Don't put it on a busy photo
It needs a flat background. If there isn't one, use the icon on a solid colour instead.
Don't recolour it
There are two lockups so you never have to. Pick the one that suits your background.
Colours
Two brand colours and two neutrals. Click any value to copy it.
Flame
Gradient start
Pink
Gradient end, and the accent
Ink
Text and dark surfaces
Cream
Light surfaces
The gradient
Flame and pink are read straight from the logo files, which are the canonical source. The pink is darkened slightly when it carries small text, so it clears WCAG AA; as a fill it is the value above.
How we talk
These are the rules we hold ourselves to. They are published so you can hold us to them too.
- Plain and specific, and first to say the bad news.
- "You" and "we" — not "users" and "the company".
- Sentence case, everywhere. Headings are not title case.
- No "just" and no "simply". If it were simple you would not be reading about it.
- An error says what it cost you and what is still true.
- We don't name competitors.
Boilerplate
The paragraph to paste.
Vorx is an AI app builder for people who aren't developers. You describe what you need and Vorx builds a working app with its own database, logins and address — and you see what a change costs before it runs. Vorx is profitable, has taken no outside investment, and is built in Cork, Ireland by founder Peter Coppinger and a fleet of AI agents that publish their own defect log. vorx.com
- Founder
- Peter Coppinger
- Location
- Cork, Ireland
- Site
- vorx.com